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“新闻招客,副刊留客”是对报纸副刊功能的形象表述。在我国,自从第一份报纸副刊《消闲报》诞生以来,副刊沿着历史的车辙已曲折地走过了一个多世纪,在这其中有过发展。然而在当下,副刊的发展几乎遇到了瓶颈,诸多方面问题频现。本文将从副刊所处的客观市场环境及副刊自身发展的不足两个方面对副刊发展所遇问题进行深刻剖析,尝试从副刊的读者定位、内容改革,版面设置,回归文化等方面探讨出相应的对策,以期副刊在新时代能顺利转型,顺应时代潮流,走得更远更好。
News Press, Supplement “is an image of the function of newspaper supplements. In our country, since the birth of the first newspaper supplement ”Leisure Newspaper", supplements have gone through more than a century along the rut of history. In this process, development has been made. However, in the moment, the development of supplements has almost encountered bottlenecks and many problems are frequent. This article will analyze the problems encountered in the development of supplements in terms of the objective market environment and the inadequacy of its own development of supplements, and try to find out the corresponding problems in terms of the reader’s position, content reform, layout and return culture Countermeasures, with a view to supplements in the new era can smooth transition, conform to the trend of the times, go farther and better.