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本文先探讨广告招牌的明视度、视认性以及观看者的视觉认知,针对广告介面的视觉性,了解招牌的色彩配色、图像形态与文字造形,进行视觉认知研究,再了解现况商家招牌介面元素的使用范围,以及行人对于现况招牌的视认性与视觉感知,并通过色彩与文字视认程度中,以高彩度配合无彩色之文字,或是高彩度配合低彩度之文字,达到国际视认率。
This article first explores the lightness and visibility of advertising signboards and the visual perceptions of viewers. In view of the visual aspect of advertising interface, it can understand the color and color of signboards, the shape of images and the shape of characters, carry out visual cognition research, The use of business signs interface elements, as well as pedestrians for the signs of the status of the visual and visual perception, and through the color and text of the degree of visual recognition, with a high degree of color with achromatic text, or high saturation with low saturation of the text, Achieve international recognition rate.