伴随着经济社会的发展,以及高新技术的应用,新媒体已经渗透在人们生活中的方方面面。与此同时,对于电视行业的发展造成了一定影响,电视广告也不例外。本文立足于当下的全媒体时代,首先介绍了电视广告的发展现状,然后分析了传播过程中存在的问题,最后提出针对性的改进措施,以供参考。 With the economic and social development and the application of high technology, the new media has infiltrated all aspects of people’s lives. At the same time, the development of the television industry has had a certain impact, and television advertising is no exception. Based on the current all-media era, this article first introduces the current status of the development of television advertising, and then analyzes the problems in the process of communication, and finally puts forward the targeted improvement measures for reference.