传媒采编与经营的两分开始于20世纪80年代。1987年,为了应对传媒市场化发展的挑战以及旧的重采编、轻经营的体制制约报业经营的扩张,《羊城晚报》率先实行社长领导下的总编辑、总经理分工负责制,实现经营管理体制上的采编与经营剥离。基本的改革措施是实现传媒组织编辑部门与广告、发行、印刷、多元化经营部分的剥离,编辑部门负责媒介内容采编,保持事业单位属性;分离出来的经营部门,按照现代企业制度组建公司。这种采编与经营的两分开在传媒实施集团化之后依然得到继承,已经形成我国传媒改革的基本制度 Two-part media compilation and management started in the 1980s. In 1987, in response to the challenges brought by the marketization of media and the old system of reorganization and light management, which restricted the operation of the newspaper industry, the “Yangcheng Evening News” took the lead in implementing the responsibility system of division of labor under the leadership of the president and realizing the management Management system on the editing and dissemination of management. The basic reform measure is to realize the separation of editorial departments of media organizations from those of advertising, distribution, printing and diversification. The editorial department is responsible for editing and editing of media contents and maintaining the properties of public institutions. The separated management departments organize the companies according to the modern enterprise system. This separation of production, editing and management continues to be inherited after the mass media is organized into a collectivization group and has formed the basic system of media reform in our country