世界著名的魔幻小说《哈利·波特》系列如今已家喻户晓,其畅销书体系的形成带动了相关产业链的全面发展,本文选取《哈利·波特》这样一个具有代表性的作品作为视角进行探析,通过深入的分析其畅销缘由以及其衍生品立体化市场营销的方法和整体开发策略来解析《哈利.波特》产业链的诸多要素和环节,对我国影视畅销书的开发和整体运作模式具有宝贵的参考价值。 The world famous magic novel “Harry Potter” series is now well-known, the formation of its bestseller system led to the development of the overall industry chain, this article select “Harry Potter” such a representative works as a perspective Through in-depth analysis of its best-selling reason and its three-dimensional derivatives of marketing methods and the overall development strategy to resolve the “Harry Potter” many elements of the industry chain and links to the development of the best movie and television in China and the overall development Mode of operation has valuable reference value.