本文通过SWOT分析法对哈尔滨目前的旅游业发展中所面临的优势、劣势、机遇和竞争环境给予一定的分析,并在分析的基础上提出一定的发展对策。一、优势:(一)气候条件:哈尔滨—这座富有北国冰城,东方小巴黎美誉的城市,地处在祖国的东北部,位于亚欧大陆东部的中高纬度,属于中温带大陆性季风气候。受极锋辐合带季风环流系统影响,具有明显的季风特征,四季分明,受地理环境、海陆气团和季风的交替影响,全市各季气候差异显著,变化很大。冬季寒冷干燥,夏季温热多雨。 In this paper, SWOT analysis is used to analyze Harbin’s advantages, disadvantages, opportunities and competitive environment in the current development of tourism industry. Based on the analysis, some countermeasures are proposed. First, the advantages: (a) climatic conditions: Harbin - this rich city of ice in the North, the reputation of a small Paris East city, is located in the northeast of the motherland, located in the eastern Eurasian continent in the middle and high latitudes, belongs to the temperate continental monsoon climate . Affected by the convergence of the monsoon system and the Arctic monsoon circulation system, it has obvious monsoon features and distinct seasons. Due to the influence of the geographical environment, the alternation of the sea-air mass and the monsoon, the seasonal variation of climate in the whole city is significant and varies greatly. Cold and dry winter, warm and rainy summer.