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电视购物首次在中国大陆出现是以1992年广东省珠江频道播出的一个购物节目为标志,到现在为止已经走过了19年的风雨之路,据央视-索夫瑞发布的《2008-2009中国电视购物行业发展报告》显示,2008年中国电视购物产业规模仅
TV shopping for the first time in mainland China is based on the 1992 Pearl River Channel in Guangdong Province broadcast a shopping program as a symbol, so far has gone through 19 years of wind and rain, according to CCTV - Sobre released “2008-2009 China TV shopping industry development report ”shows that in 2008 China’s television shopping industry only scale