“孤岛时期”创刊的《文汇报》仅用半年时间,报纸发行量就跃居上海滩报界的龙头地位。除了当时上海特殊的媒介环境之外,其创社时优化资源、恪守报格;招揽、团结人才;新闻版面稳占优势地位;巩固和扩大报刊并走低价位营销策略;重视为读者服务是其经营管理的手段,也是它成功的主要因素。 “Island Times ” founded the “Wen Wei Po” only half a year, the circulation of newspapers jumped Shanghai beach press leading position. In addition to Shanghai’s special media environment at that time, the company optimized its resources and adhered to the principle of eligibility when it started its business. It recruited and unite talents. It kept a dominant position in the news pages, consolidated and expanded the newspapers and lower the price marketing strategy, and valued its services to its readers The means of management is also a major factor in its success.