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旅游购物是旅游者在旅游活动中的一个重要环节,是推动旅游业增长的重要拉力。本文主要分析旅游商品同质化问题表现、出现的原因以及从创意的角度来对此问题提出一些解决策略,希望对我国旅游业的发展有一定的借鉴。
Tourist shopping is an important part of tourist activities in tourism and an important driving force for tourism growth. This article mainly analyzes the performance of tourism commodity homogeneity, the reasons for the emergence and some solution strategies to this problem from the creative perspective, hoping to have some reference to the development of tourism in our country.