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长安汽车集团近年来发展很快,经济运营呈现良好的发展态势,品牌价值已达到52.3亿元。2003年产销突破40万辆大关,在同行中继续保持领先的地位。公司无论从产量、销量还是回款情况都高于竞争对手,已成为全国汽车行业第四大汽车集团。长安之星、长安羚羊、长安奥拓、长安星卡等一批名牌产品脱颖而出。实施“北上战略”是其品牌扩张、战略性投资的又一重要举措。
Changan Automobile Group has developed rapidly in recent years, showing a sound economic development trend, the brand value has reached 5.23 billion yuan. 2003 sales exceeded 400,000 mark, in the peer continue to maintain its leading position. The company has surpassed its competitors in terms of output, sales volume and cash-back and has become the fourth-largest automobile group in China’s automobile industry. Changan Star, Chang An Antelope, Chang’an Alto, Changxing Star Card and a number of other brand-name products come to the fore. The implementation of “North Strategy” is another important measure of its brand expansion and strategic investment.