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电力企业采用信息化手段,加快电力营销信息化建设步伐。建立并完善电力营销技术支持系统,整合优化系统平台,统一规章制度,规范业务流程,构建一套系统的、完整的、可持续发展的信息化架构是实现信息化建设价值体现的重要保障。本文结合电力营销公司信息化建设现状,通过阐述了电力企业实施营销信息化的必要性,以及总结多年来信息化建设经验,探讨如何构建可持续发展的电力营销信息化架构,并提出了可持续性的建设策略。
Power companies adopt information technology to speed up the pace of power marketing informationization. Establishing and perfecting the power marketing technical support system, integrating and optimizing the system platform, unifying the rules and regulations, standardizing the business process, and constructing a systematic, complete and sustainable information architecture are important guarantees for realizing the value of information construction. This article combines the status quo of informationization construction of power marketing companies, expounds the necessity of power companies to implement marketing informationization, and summarizes the experience of informatization construction over the years, discusses how to build a sustainable development of power marketing informationization framework, and proposes sustainable Sexual construction strategy.