旅游形象在微博传播有着以小搏大的特征,用较低的成本,实现迅速的传播,这对提高旅游推广的整体性价比有着很大的帮助,其优势正在逐步显现。微博已经成为重要的官方旅游形象推广、信息发布、旅游推广、驴友交流的平台。湖州市旅游资源特征明显,有必要通过微博这一新颖的平台来推广湖州旅游,树立良好的旅游形象。一、微博的传播特点目前,我国已有超过30家互联网站运营或者添加了微博功能,微博客成为新媒体领域最为关注的传播 Tourism image in microblogging has the characteristics of small stroke, with lower costs, to achieve rapid dissemination, which enhances the overall cost of tourism promotion has great help, and its advantages are gradually emerging. Weibo has become an important platform for the promotion of official tourism images, information dissemination, tourism promotion, and exchange of information between tourists and donors. Huzhou City, the obvious characteristics of tourism resources, it is necessary through the microblogging this new platform to promote tourism in Huzhou, establish a good tourist image. First, the spread of the characteristics of microblogging At present, China has more than 30 Internet sites or added microblogging microblogging function, microblogging has become the most concerned about the spread of new media areas