吉拉德是世界上有名的营销专家。在商业推销史上,他个人独创了一个巧妙的促销法,被世人广为传诵。吉拉德创造的是一种有节奏、有频率的“放长线钓大鱼”的促销法。他认为所有已经认识的人都是潜在客户,对这些潜在的客户,他每年大约寄上12封广告信函,每次均以不同的色彩及开头投递,并且在信封上尽力避免与他的行业有关的名称。 Gillard is a world famous marketing expert. In the history of commercial marketing, he personally created a clever marketing law, widely read by the world. Girard created a rhythm, frequency of “long-line fishing” promotion law. He thinks all those who are already acquainted are potential customers. For these potential clients, he sends about 12 advertisement letters each year, each with a different color and delivery at the beginning, and tries his best to avoid any problems related to his business on the envelope The name.