近年来,中国电子商务高速成长,日新月异。中国网络零售额继2012年突破人民币万亿元大关之后,去年交易额高达18851亿,同比增长42.8%,占到社会消费品零售总额的8.04%。据权威部门预测,2014年中国网络交易额将达到27861亿,一举超越美国,成为全球第一大电商市场。茶叶属于品类较多,地域文化特色较强的产品,比较适合网络销售,在电子商务到来的时 In recent years, China’s rapid growth of e-commerce, with each passing day. After surpassing RMB 1 trillion in 2012, China’s online retail sales hit 1,885.1 billion yuan last year, up 42.8% from a year earlier and accounting for 8.04% of the total retail sales of social consumer goods. According to the forecast by the authoritative department, in 2014, the online transaction volume in China will reach 2,786.1 billion, surpassing the United States in one fell swoop and becoming the world’s largest e-commerce market. Tea belongs to more categories, strong regional and cultural products, more suitable for network sales, the arrival of e-commerce