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网络化浪潮正在席卷全国报业,作为全国报业中一支不可忽视的力量,地市报也在积极探索符合自身特点的网络化之路。从近年实践来看,不少地市报陷入了网络化的迷茫:风头正劲的数字网络竟成了地市党报“烧钱”的买卖,让本已捉襟见肘的地市报业背上了不小的包袱。站在网络化的十字路口,地市报人应该认真地思考如何更好地抢占网络的制高点,实现数字化生存。笔者认为,走区域合作之路,是地市报实施网络化战略的有效途径,是一个值得研究的课题。
The tide of networking is sweeping the newspapers in the whole country. As a force that can not be ignored in the newspaper industry in the whole country, the newspaper of the city also actively explores ways of networking in line with its own characteristics. From the practice in recent years, many local newspapers fall into the network of confusion: the limelight of the digital network has become the city party newspaper “burn money ” of the sale, so that the already stretched city newspaper back A lot of baggage. Standing at a network of crossroads, the local newspaper reporter should seriously consider how to better seize the commanding height of the network to achieve digital survival. The author believes that taking the road of regional cooperation is an effective way to implement the network strategy for the city newspaper and is worth studying.