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点、线、面为平面构成中的三大元素,在标志设计中发挥着极其重要的作用。本文分别从这三大元素的特点及类型出发,结合实际的标志设计案例分析,总结出平面构成的三大元素在标志设计中应用的方法,为标志设计提供更丰富的表现空间。标志图形作为一种象征符号与传播符号,给人以明确的记忆和启示,不易太过于复杂和繁琐。标志设计又分为具象表达与抽象表达两种,它必须以精炼的形象传达一定的信息和内涵。而平面构成中的三
Point, line, surface plane composition of the three major elements in the logo design plays an extremely important role. Based on the characteristics and types of these three elements, this paper analyzes the actual design of the logo design, summarizes the application of the three elements of the plane composition in the logo design, and provides more abundant performance space for the logo design. As a symbolic symbol and symbol of communication, the logo graphic gives a clear memory and enlightenment, which is not too complicated and cumbersome. Logo design is divided into two kinds of concrete expression and abstract expression, it must convey a refined image of certain information and content. The three in plane composition