工业旅游是以工业为基础,集文化、技术和物资要素为一体的新兴旅游产品,近年来逐渐成为国内旅游业的开发亮点。浙江省作为临海大省,拥有极好的区位条件和旅游资源背景优势,而以民营经济为主导的特殊经济基础和较为成熟的旅游设施也都为浙江省工业旅游的发展提供了先天优厚的资源优势。以优势资源探讨作为研究基石,发掘我省工业旅游的潜在发展优势,实现先天优势向竞争优势的过渡转型是本课题研究的重要内容。浙江省在首批全国工业旅游示范点名单中占据11席的重要地位,但在产业分布、政府支持力度、企业自身开发意识和宣传力度等方面的开发建设尚未成熟,存在诸多表面及潜在的问题制约着浙江工业旅游的发展。在对浙江工业旅游的发展历程和现状充分了解的基础上,结合我省工业旅游的资源优势和竞争优势的研究结果,系统分析其内外部环境,依据发挥优势、补足缺陷、抓住机遇的原则,得到针对浙江省工业旅游现存问题的一系列可选择对策,为初步构建我省工业旅游开发战略提供建设性建议。 Industrial tourism is an emerging tourism product based on industry and integrating elements of culture, technology and materials. In recent years, industrial tourism has gradually become the highlight of domestic tourism development. Zhejiang Province, as a major maritime province, has excellent geographical location and background advantages of tourism resources. However, the special economic base led by private economy and the more mature tourism facilities also provide ingenious resources for the development of industrial tourism in Zhejiang Province Advantage. With the exploration of superior resources as the research foundation, exploring the potential development advantages of industrial tourism in our province and realizing the transition transition from innate advantages to competitive advantages are the important contents of this research. Zhejiang occupies an important place in the list of the first batch of national industrial tourism demonstration spots, but its development and construction in industrial distribution, government support, enterprise self-development awareness and propaganda are immature and there are many surface and potential problems Restricting the development of Zhejiang’s industrial tourism. Based on the full understanding of the development process and current situation of industrial tourism in Zhejiang Province, combining with the research results of resources and competitive advantages of industrial tourism in our province, we systematically analyze the internal and external environment, based on the principles of giving full play to advantages, making up for defects and seizing opportunities , We can get a series of optional measures for the existing problems of industrial tourism in Zhejiang Province and provide constructive suggestions for the preliminary construction of industrial tourism development strategy in our province.