“逍遥游”的概念早在5年前就由山东省旅游局提出了,经过5年的探索和实践,全省乡村旅游的产品体系及服务标准已经日臻完善,社会关注的是,“逍遥游”能否成为山东的乡村旅游强势品牌,在国内旅游市场上脱颖而出。一次调研引出的话题 “Escape ” concept as early as 5 years ago by the Shandong Provincial Tourism Bureau, after five years of exploration and practice, the province’s rural tourism product system and service standards have been improving, the community is concerned that “Happy travel” can become a strong rural tourism in Shandong brand, come to the fore in the domestic tourism market. A research lead to the topic