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随着我国旅游业的快速发展,旅行社行业竞争日益白热化。旅游线路的设计已经成为影响旅行社市场竞争力的重要因素,旅游线路的不断推陈出新也成为旅行社保证盈利和市场占有率的重要途径。本文以我国旅行社普遍存在的旅游线路设计问题为切入点,对旅行社设计旅游线路的现状等方面作了相关分析,并提出了基于旅行社需求的旅游线路设计流程,希望为旅行社的健康有序的发展提供指导。
With the rapid development of China’s tourism industry, competition in the travel agency industry is intensifying day by day. The design of tourist routes has become an important factor influencing the market competitiveness of travel agencies. The constant innovation of tourist routes has also become an important way for travel agencies to ensure profit and market share. Based on the ubiquitous design of tourist routes in China’s travel agencies, this paper analyzes the status quo of the design of tourist routes in travel agencies, and proposes the design of tourist routes based on the needs of travel agencies in order to promote the healthy and orderly development of travel agencies Provide guidance.