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创新是企业提高产品竞争力的核心策略之一,既是公司产品研发的源头,也是推动公司不断向前发展的原动力。现代的工业设计不仅仅是对产品的外观、制造技术产生影响,而且对公司品牌建设也起到一定作用。那么企业应如何创新?哪些信息在设计师创意阶段起到决定性的作用呢?笔者认为:企业需要研究用户的需求,使客户接受自己公司产品同时也接受本公司的文化内涵,从而给企业带来盈利。本文将通过两个实际案例说明其上述观点的重要性。
Innovation is one of the core strategies for enterprises to enhance their product competitiveness. It is not only the source of product research and development but also the driving force behind the continuous development of the company. Modern industrial design not only has an impact on the appearance and manufacturing technology of a product, but also plays a role in the building of a company’s brand. So how should enterprises innovate? What information plays a decisive role in the designer’s creative stage? I think: companies need to study the needs of users so that customers accept their company’s products but also to accept the company’s cultural connotation, so as to bring business profit. This article will illustrate the importance of this view through two practical cases.