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本文根据高校广告专业实践类创新教育课教学特点提出“从游戏到设计”的全新教学理念,探索校企联合的创新教学模式,把握最新的广告行业动向,把实际项目引入课堂作为实验性的课程内容,为学生提供开放式的教学环境,强化学生的实战能力。通过课堂教学与各类国内大学生广告设计竞赛相结合的模式,探索独具特色的教学内容与教学方法,构建多元化、综合性的创新教学体系,把课内教学、社会实践、毕业实习等环节有机结合起来,把学生培养成创新型人才,形成高校广告专业独特的创新教育模式。
Based on the teaching characteristics of creative education class in advertising specialty practice in colleges and universities, this paper puts forward a new teaching concept of “from game to design”, explores the innovative teaching mode of joint school-enterprise, grasps the latest advertisement industry trends and introduces the actual project into the classroom as experimental Course content, to provide students with an open teaching environment, and enhance students’ combat capabilities. Through the combination of classroom teaching and advertising design competition of all kinds of domestic students, this paper explores unique teaching contents and teaching methods, constructs a diversified and comprehensive innovative teaching system, integrates teaching in class, social practice and graduation practice. Organized together, the students cultivate innovative talents, the formation of a unique university advertising creative education.