随着我国科学技术的发展,各类具有不同功能的APP与小程序被推出并广泛地被应用,我国逐渐步入了全媒体时代。而随着全媒体在我国实现了全网覆盖,给传统媒体带来了巨大的冲击。我国的传统媒体,为了不被全媒体所淘汰,就需要寻求新的发展路径,从而在全媒体时代下,扭转现今不利的发展局势,走出一条创新发展道路。 With the development of science and technology in our country, various types of APPs and applets with different functions have been introduced and widely used, and our country has gradually stepped into the all media era. With the realization of full media coverage in China, all media have brought a huge impact to the traditional media. In order not to be eliminated by the media, traditional media in our country will need to seek a new path of development so as to reverse the unfavorable development situation and out of an innovative development path under the all-media age.