从电信业的行业特性分析入手,从“渠道为王”以及“为何为王”的角度出发,结合中国电信2005年转型探索的两项业务剖析, 提出了电信转型方向,并进行简要拓展分析。认为中国电信应与类似“管道”加强合作,并适度推出自己的内容业务,摸索用户需求, 培育信息商城,努力扩展“数字‘沃尔玛’”的广度与深度。 Starting with the analysis of the industry characteristics of the telecom industry, from the perspective of “channel is the king” and “why is the king”, combined with the analysis of the two businesses that China Telecom explored in 2005, this paper proposes the direction of telecom transformation and makes a brief expansion analysis. He believes that China Telecom should strengthen cooperation with similar “pipelines” and launch its content business moderately, explore user needs, nurture an information mall, and strive to expand the breadth and depth of “Digital” Wal-Mart.