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本文运用SWOT分析法对C2C电子商务网站进行全面分析,最终提出提高C2C网站竞争力的发展策略和建议,对网站的战略制定和选择起到更好的指导作用。
This paper analyzes the C2C e-commerce website using SWOT analysis method, and finally puts forward the development strategies and suggestions to improve the competitiveness of C2C website, which will play a better guiding role in the strategy formulation and selection of the website.