在体验经济时代,旅游者偏向于体验式旅游。本文结合明中都遗址旅游产品开发层次不高,不能满足游客对个性化旅游体验的期望等实际问题提出遗址旅游体验式产品开发对策及建议。 In the era of experience economy, tourists tend to experiential tourism. Based on the fact that the development level of tourism products in Mingzhong Ruins is not high and can not meet the tourists’ expectations of personalized tourism experience, this paper puts forward the countermeasures and suggestions for the development of tourism experience products in ruins.