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实战案例是最能体现广告人智慧的,是广告人智慧的精华与集中的体现,他们的广告智慧广告的抱负在这些案例中被淋漓尽致的表现出来,因此,自2004年起,《广告人》杂志团队开始了在全国寻找广告案例经典的工程,自2004年到2008年,《实战广告案例》连续出版了四辑,第一辑甫一上市即缔造了王府井新华书店当年综合图书排名第七的可观成绩。
The actual case is the best embodiment of the wisdom of the advertisers, is the essence of advertising wisdom and concentration of their advertising wisdom of advertising ambitions in these cases is most vividly demonstrated, therefore, since 2004, “advertisers” The magazine team started the classic project of looking for advertising cases nationwide. From 2004 to 2008, “Real-time Advertising Cases” published four series in succession. The first series just listed the seventh in Wangfujing Xinhua Bookstore The considerable achievements.