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企业文化是企业在社会的大环境下,在自身的发展过程中,由领导者和职工共同培育而形成的具有本企业群体特点的思想观念、价值目标、管理秩序、习俗模式、行为规范等物质文明和精神文明建设成果的综合反映。 从企业文化来说,企业的名称、标志、办公大楼、室内外布置、交通工具、通讯设施等,属于静态层面,亦即“硬件”建设;而从业人员的思想观念、服务态度、德才素质、宣传公关,则属于动态层面,亦即“软件”建设。在塑造企业形象过程中,两者密不可
Corporate culture is the ideological concept, value goal, management order, custom pattern, behavioral norms and other materials with the characteristics of the enterprise group formed by leaders and employees in the process of their own development under the social environment. Comprehensive reflection of achievements in civilization and spiritual civilization construction. In terms of corporate culture, the company’s name, logo, office building, interior and exterior layout, transportation, and communication facilities are all at a static level, that is, “hardware” construction; and the employees’ ideology, service attitude, and moral qualities Publicity of public relations is a dynamic aspect, that is, “software” construction. In the process of shaping the corporate image, the two are indispensable