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2003年,随着互联网进入web2.0时代,大众点评网的成立让长期以来只能被动接受信息的消费者成为了信息的主导者,开始创造有价值的信息。而如今,2017年带来了web 6.0时代,评价机制不仅存在于商品市场,更在服务市场也起到不可小觑的作用。随着互联网技术的发展,信息的流通更加迅速和快捷。第三方评价平台以自身的特殊优势对消费者行为形成了重大影响。
In 2003, with the advent of the Internet into the web2.0 era, the establishment of a public comment network made it possible for consumers, who had long been able to passively receive information, to become leaders in information and begin to create valuable information. Nowadays, in 2017, web 6.0 brings the evaluation mechanism not only in the commodity market but also in the service market. With the development of Internet technology, the circulation of information is faster and faster. Third-party evaluation platform has its own special advantages on consumer behavior has a significant impact.