在中国经济发展的今天,工商管理在市场经济中扮演的角色越来越重要,但是相对的其在管理过程中的职能,原则和途径出现的问题越来越突出,如何才能发挥工商管理的作用和职能,有效提高管理质量,让相关部门充分发挥自身作用,已经成为当前管理的重难点。本文就目前工商管理面临的种种困境,结合工商管理的特点,探讨如何发挥工商管理的职能,贯彻工商管理的原则和具体的实施途径。 In today’s economic development in China, the role of business administration in the market economy is more and more important. However, the problems arising from its functions, principles and approaches in the management process have become more and more prominent. How can we play the role of business administration? And functions, effectively improve the quality of management, so that relevant departments give full play to their role, has become the current management of the heavy difficulty. This article discusses the current dilemmas faced by business administration and the characteristics of business administration. It explores how to exert the functions of business administration and implement the principles of business administration and the specific ways of implementation.