论文部分内容阅读
微直销是在微博、微信等全新的网上互动平台出现之后才逐渐兴起的一种利用明星效应的营销新模式。无论是传统行业企业还是新兴行业企业,微直销都是一种可以加以利用的全新营销渠道“真心推荐这个抹茶香皂,洗完脸皮肤滑滑的。”杨幂这条配着自己头像以及产品照片的微博被转发14万次,评论近10万次,同时还收获了4.5万个“赞”。无独有偶,李湘、秦海璐、吴昕、郭涛、张亮等诸多明星都在各自的微博上为几款产品大卖广告,使得这些产品在网络上备受瞩目……这种在微博或微信平台上,利用明星的影响力和号召力,带动各类中小企
Micro-direct marketing is a new model of marketing that utilizes the star effect after its emergence as a new online interactive platform such as Weibo and WeChat. Whether it is traditional industries or emerging industries and enterprises, micro-direct marketing is a new marketing channels can be used “really recommend this matcha soap, wash your face smooth skin. ” Yang Mi this with his own picture and product Weibo was forwarded 140,000 times, nearly 100,000 comments, and 45,000 “Likes.” Coincidentally, Li Xiang, Qin Hailu, Wu Xin, Guo Tao, Zhang Liang and many other celebrities in their respective microblogging selling advertising for several products, making these products in the network much attention ... ... This microblogging or WeChat platform On the use of celebrity influence and appeal, to promote various types of small and medium enterprises