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日前,国内一大批著名企业,如大庆、金利来、嘉陵、健力宝、威力、泸州老窖、茅台、万家乐、康佳、科龙、格力、国际航空等企业的 CI 专家云集南国从化温泉,纵论 CI,其中来自山东济宁的颐中烟草集团有限公司的代表带来了一份厚厚的精装本CI 手册,重量至少有一公斤,希望与会专家给予评价和指教,由此可见企业对 CI 的热情之高,期盼之殷。CI 的 C 是英文“企业”(CORPO-RATE)一词的缩写。I 有两个说法,一为 IMAGE(形象),一为 IDENTITY(识别)。CI 的中文译称就叫作“企业
Recently, a large number of well-known domestic companies, such as Daqing, Jinlilai, Jialing, Jianlibao, Weili, Luzhou Laojiao, Maotai, Wanjiale, Konka, Kelon, Gree, and international aviation companies, CI experts gathered in Conghua Hot Springs, CI, The representative of Jizhong Tobacco Group Co., Ltd. from Jining, Shandong Province, brought a thick hardcover CI manual with a weight of at least one kilogram. He hopes that the experts will give him evaluation and advice. This shows that the company’s passion for CI is high. Expectations of Yin. CI of C is an abbreviation of the word “CORPO-RATE” in English. I has two statements, one is IMAGE and the other is IDENTITY. The Chinese translation of CI is called "Enterprise.