本研究采通过对6名幼儿及其家长对早期阅读材料的选择进行深度观察分析,发现:(1)幼儿与家长在认知启蒙类书籍和动漫卡通类书籍的选择上差异最大;(2)对图画书的选择基本相当,但家长较少愿意购买;(3)艺术类、科普类及诗歌类均不太受青睐。基于此提出家长选择早期阅读材料的建议:(1)利用动漫卡通书籍激发幼儿阅读兴趣;(2)除购买外还可多种渠道实现图画书阅读;(3)巧选认知启蒙书,让幼儿在游戏中建构知识;(4)将儿歌、故事等内容内化,再随机传递给幼儿。 In this study, through deep observation and analysis of the selection of early reading materials by six children and their parents, it was found that: (1) children and parents had the most differences in the choices of cognitive enlightenment books and cartoon books; (2) The choice of picture books is basically the same, but parents are less willing to buy; (3) arts, popular science and poetry are not popular. Based on this, the author suggests that parents choose early reading materials: (1) using cartoon cartoons to stimulate young children’s interest in reading; (2) in addition to purchasing, they can also read picture books for reading through various channels; (3) Children in the game to build knowledge; (4) internalization of children’s songs, stories and other content, and then randomly transferred to young children.