翻译是跨语言、跨文化的转换过程,因此翻译任何文本都会受到原文和译文间不同的语言、文化的制约,外宣资料的翻译也不例外。外宣资料属信息文本,翻译时应以克服语言文化的异质性为手段,以实现预期的传播效果和可能引起的读者反应为准绳。 Translation is a cross-language and cross-cultural conversion process. Therefore, the translation of any text will be subject to different language and cultural constraints between the original and the translated text. The translation of the outreach material is no exception. The information of the outreach materials belongs to the information texts, which should be based on overcoming the heterogeneity of language and culture in the translation, in order to achieve the expected effects of dissemination and possible responses from readers.