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一年之计在于春。提到春节,人们总会和中国传统文化联系起来——那些对故乡的怀思,对亲人的渴望,对衣锦还乡的向往,构筑成我们耳熟能详的“中国式过年”。春节,与消费者来一场情感沟通对营销人来说,节日从来都是最好的营销理由,春节尤甚——每逢春节营销忙,不创意,不疯狂,成熟的商业契机,欢快愉悦的消费心理,原生的营销环境……春节当之无愧是品牌们比拼灵感的绝佳时机。就连一直对春节营销不怎么“感冒”的汽车品牌,2014年春节也显得很忙。大声吆喝的促销优惠等市场策略显然
Year plan is in spring. When it comes to the Spring Festival, people always associate themselves with Chinese traditional culture - those who are introverted by their hometown, longing for their loved ones and longing for homesickness, are built into what we know well as “Chinese New Year.” Chinese New Year, an emotional communication with consumers For marketers, the festival has always been the best marketing reasons, especially the Spring Festival - every Spring Festival busy marketing, not creative, not crazy, mature business opportunities, joy and joy The consumer psychology, the original marketing environment ... Spring Festival deserved brand competition is a wonderful time inspiration. Even the Chinese New Year has been very busy marketing “cold” car brand, the Spring Festival in 2014. Loud and clear promotions such as marketing strategy obviously