他山之石,可以攻玉。美国是Internet最普及的国家,也是经营网上购物最成功的国家,借鉴他们的经验和教训,对国内业界的经营策划活动大有裨益。建议国外网上购物市场在“吸引消费者尝试网上购物,到普遍养成消费习惯,再到建立消费者的忠诚度”这一大段路才刚启程,但相对而言,我国欲发展至美国Internet网上购物市场的成熟度,还存在相当一段差距。因此,我国经营者在加速电子商务发展之余,宜先参考国外发展经验,思索国内外市场间的异同,通过国外Internet使用者特征与消费习性分析,将有助于网上购物经营者确定目标市场以及判断产 Stones from other hills, can learn. The United States is the most populous country on the Internet and the most successful country in online shopping. Drawing on their experience and lessons, the United States is very useful to the business planning activities in the domestic industry. It is recommended that overseas online shopping market just start its journey of “attracting consumers to try online shopping, to spending habits in general and to building loyalty of consumers”, but relatively speaking, China wants to develop into the United States Internet online shopping market maturity, there is still a considerable gap. Therefore, while accelerating the development of e-commerce, our operators should first consult the foreign development experience and think about the similarities and differences between domestic and foreign markets. By analyzing the features and consumption habits of Internet users abroad, it will help online shopping operators to determine the target market And judge production