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随着互联网的兴起,网络营销成为各行业发展所采取的必要措施。农产品销售问题一直是社会各界关注的重要问题,如何充分借助互联网的优势,实施有效的网络营销并不断进行创新是我国农产品销售和农业发展的关键举措。本文主要对农产品网络营销及其创新存在的问题进行分析,并提出相应的对策建议,以充分促进农产品网络营销发展,增加农产品的销售量,促进农业的发展。
With the rise of the Internet, Internet marketing has become a necessary measure for the development of various industries. The issue of selling agricultural products has always been an important issue of concern to all sectors of society. How to make full use of the advantages of the Internet, implement effective network marketing and make innovations continually are the key measures for the development of agricultural products sales and agricultural development in China. This article mainly analyzes the existing problems of network marketing of agricultural products and their innovations, and puts forward corresponding countermeasures and suggestions to fully promote the development of network marketing of agricultural products, increase the sales volume of agricultural products and promote the development of agriculture.