新媒体是以数字信息技术为基础,以互动传播为特点、具有创新形态的媒体。其主要载体是网络和手机,主要表达渠道是微博、博客、论坛、视频网站等。第32次《中国互联网络发展状况统计报告》显示,截至2013年6月底,我国网民规模达到5.91亿,互联网普及率为44.1%。新媒体的快速发展与广泛应用深刻地改变着中国社会。群众路线是党的生命线和根本工作路线。“一切为了群众”突出的是价值取向,是我们党的根本立场、根本宗 New media is based on digital information technology, characterized by interactive communication, with innovative forms of media. Its main carrier is the Internet and mobile phones, the main channel of expression is microblogging, blogs, forums, video sites. The 32nd “Statistical Report on Internet Development in China” shows that as of the end of June 2013, the number of Internet users in China reached 591 million and the Internet penetration rate was 44.1%. The rapid development and extensive application of new media have profoundly changed Chinese society. The mass line is the party’s lifeline and its basic line of work. “All for the masses ” Prominent is the value orientation, it is our Party’s fundamental position, the fundamental case