近年图书业实行集团化连锁配送、统一进货后,书店对其上游出版社的影响力将进一步增强,书店通过买断包销某些图书品种作为实施品牌战略、做大市场的手段之一,从而在深层次上影响出版。一方面由于集团化连锁书店在进货和品种上的统一,使得连锁书店 In recent years, the book industry to implement the group chain distribution, unified purchase, the bookstore on its upstream press will further enhance the influence of the bookstore by buying and selling some of the books underwriting brand strategy as one of the means to expand the market, which in the Deep influence on the publication. On the one hand because of the group chain bookstore in the purchase and variety of uniform, making chain bookstore