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资本运营及其特点 资本运营或资本运作是以利润最大化为目标的,即依据企业的主体自身所处市场环境的变化,为实现资产的保值和增值所采取的一种措施,是商品经营和产品经营以外的实现资本增值的行为和活动的总称。资本运营者投人营运的资本、劳动、土地、人力资本等要素,都希望能获得预期的回报。企业获得回报有两种方式:其一,商品生产、营销,即商品经营;其二,要素权利、义务的交换与运作,从企业内部和企业外部得到更多的剩余,即资本运营。
Capital operation and its characteristics Capital operation or capital operation is to maximize profits as the goal, that is, according to the changes in the market environment in which the main body of the enterprise itself, in order to achieve the preservation and appreciation of assets is a measure taken by the commodity management and Outside the product management to achieve capital appreciation behavior and activities in general. Capital operators to invest in the operation of capital, labor, land, human capital and other elements, all want to get the expected return. There are two ways in which an enterprise can be rewarded: first, the production and marketing of commodities, that is, the operation of commodities; secondly, the exchange and operation of the rights and obligations of the elements, and more surplus from the inside and outside the enterprises, namely capital operation.