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对于网络媒体而言,界面色彩设计发挥着企业形象识别、视觉区域划分以及艺术效果强化的作用,在网络媒体的设计过程中,不仅需要考虑色彩设计的审美功能,同时也应考虑色彩设计的实用功能。网络媒体应当根据自身需求,从推动信息传播、文化传播以及彰显色彩艺术美学三个方面,对自身界面色彩设计的思路与具体策略进行不断的探索,从而提升信息传播的有效性与审美品位,并在争取更多受众的基础上实现自身传播范围与影响力的扩张。
For the network media, the interface color design plays the role of corporate image recognition, visual area division and artistic effect enhancement. In the process of network media design, not only the aesthetic function of color design needs to be considered, but also the practicality of color design Features. Based on its own needs, online media should make constant exploration on the ideas and specific strategies of color interface design in terms of promoting information dissemination, cultural communication and color art aesthetics so as to enhance the effectiveness and aesthetic taste of information dissemination On the basis of striving for more audiences, it will expand the scope and influence of its own communication.