“在日益明显的网络化的后现代世界中,管理品牌与社会责任之间的关系是公司所面临的最重要的挑战之一。未来,只有理解并践行这一观点的公司,才可能是最终的赢家。”——菲利普·科特勒企业声誉和企业公民行为常常影响其海外经营能力,或者影响消费者的购买行为。作为一个优秀企业,公民的声誉很重要,而且企业公民的透明性和责任感能够提升品牌形象和商誉。 “In the increasingly obvious networked postmodern world, managing the relationship between brands and social responsibility is one of the most important challenges companies face in the future, and only companies that understand and do that Is the ultimate winner. ”- Philip Kotler Corporate reputation and corporate citizenship often affect their ability to operate overseas or affect consumer buying behavior. As a good company, the reputation of citizens is important, and the transparency and accountability of corporate citizens enhance brand image and goodwill.