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In the contemporary society three are the most crucial features:a) the role of the metropolitan areas-where the dichotomy public/private is totally deconstructed by digital communication opportunities;b) the constant growing of a multigenerational population-which refuse any standardization of services and products; c) the need to develop a more sustainable way of life-especially considering the relationship between human behaviours and environment rhythms.The paper report's a research project which focused on these topics in order to identified and investigated a new meaning of public.The ‘outdoor' space has been choice as consumption context,where re-discovering a different public dimension thanks to products and services developed according to three key words:sociality,wellbeing and energy.Energy,in the outdoor context,has been linked to nature as resource in terms of sustainability and conservation.Wellbeing has been considered as mental factor connected with concept of awareness.Sociality,as a spontaneous human action,has been investigated for its possible critical points:especially the safety of living among other people.