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德国彪马喜迎旺年彪马(Puma)公司在2001年的税前利润增加了124.9％,达5740万欧元。2001年总销售额创历史最高纪录,卖出产品总值近10.1亿欧元。运动鞋销售额的增加(超过10％)为彪马公司总销售额的增长做出了重要贡献。服装销售额在经历了上半年的下滑后全年也有略微增长。彪马运动鞋的销售额约占总销售额的60％,服装约占30％,配件占10％。在世界最大的体育用品市场美国,彪马公司超额完成了目标,销售额增长28％,达1.1亿美元。在西欧,彪马公司的销售收入增加了近40％,达3.74亿欧元。2002年伊始,彪马公司已经获得价值3.601亿欧元的订单,2002年的销售额有望再创新高。
Germany Puma welcomes the year Puma Company’s pre-tax profit in 2001 increased 124.9% to 57.4 million euros. Total sales in 2001 reached a record high, selling products worth nearly 10.1 billion euros. The increase in sales of sports shoes (more than 10%) made a significant contribution to Puma’s total sales growth. Apparel sales experienced a slight increase throughout the year after experiencing the first half of the year. Puma shoes sales accounted for about 60% of total sales, apparel accounted for about 30%, accessories accounted for 10%. In the United States, the world’s largest sporting goods market, Puma exceeded its target with sales up 28% to $ 110 million. In Western Europe, Puma’s sales increased nearly 40% to 374 million euros. At the beginning of 2002, Puma company has received orders worth 360.1 million euros, sales in 2002 is expected to hit a new high.