作为信息化社会的商务模式的,电子商务给企业发展带来的作用和收益日益明显,电子商务正在影响着企业的商业模式和产业的组织形式,推动着流通方式的创新。面对激烈的市场竞争和中国加入WTO后给医药企业带来的冲击和挑战,应尽快建立和发展医药行业的第三方电子商务交易平台,建立医药企业成熟的电子商务应用体系;应尽快建设真正意义上的适合我国医药企业的电子商务业务平台。进一步强化医药流通体制的改革。结合我国的国情和医药企业的行业特点,在实践中进一步探索和研究适合的操作模式。 As a business model of information society, the role and benefits brought by e-commerce to the development of enterprises are increasingly obvious. E-commerce is affecting the business model of enterprises and the organizational form of industries, and promoting the innovation of circulation methods. In the face of fierce market competition and the impact and challenge brought to the pharmaceutical enterprises after China’s accession to the WTO, it is necessary to establish and develop a third-party e-commerce trading platform for the pharmaceutical industry as soon as possible and establish a mature e-commerce application system for the pharmaceutical enterprises. In the sense of suitable for our pharmaceutical enterprises e-commerce business platform. We will further strengthen the reform of the medical circulation system. Combined with China’s national conditions and the characteristics of the pharmaceutical industry, in practice to further explore and study the appropriate mode of operation.