论文部分内容阅读
改革开放以来,江苏省徐州市面粉厂为了尽快适应市场经济的要求,该厂采取了一系列战略性措施,其中关键一条就是实施名牌战略,以优良的质量、较高的声誉开拓和占领市场,促进了企业的发展。目前,工厂已成为拥有固定资产2.3亿元、年产各等级面粉17万吨、谷朊粉1200吨、淀粉1.2万吨、淀粉糖5000吨的淮海经济区最大的面粉加工企业和全国100家最大的食品制造企业之一。他们生产的“六朝松”牌面粉于1994年被评为徐州市十大名牌地产品,“六朝松”商标被评为江苏省著
Since the reform and opening up, the Xuzhou Flour Mill in Jiangsu Province has adopted a series of strategic measures to meet the requirements of the market economy as soon as possible. One of the key is to implement a brand strategy and develop and occupy markets with excellent quality and high reputation. Promote the development of the company. At present, the factory has become the largest flour processing enterprise in the Huaihai Economic Zone with the fixed assets of 230 million yuan, an annual output of 170,000 tons of flour, gluten 1200 tons, starch 12,000 tons, and starch sugar 5,000 tons. One of the food manufacturing companies. The “Luo Chao Song” brand flour they produced was named as the top ten famous brand products in Xuzhou City in 1994, and the “Liu Chao Song” trademark was awarded as Jiangsu Province.