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传统媒体的转型是一个复杂的、长期的系统性工程。温州都市报从2012年开始启动转型,在拥有互联网思维的“把关人”和一群主动拥抱互联网的报人的努力下,顺利实现了“三大再造”、盈利模式重塑、互联网新业务的培育,在全国都市类报纸一片萧条的大背景下,闯出了一条都市报融合转型的成功之路。
The transformation of traditional media is a complex and long-term systematic project. Wenzhou Metropolis Daily started its transformation from 2012. With the efforts of Internet gurus, “gatekeepers” and a group of informants who took the initiative to embrace the Internet, Wenzhou Metropolis Daily successfully realized “three major remanufactures,” profit model remodeling, and the Internet The cultivation of new business broke the road to success of Metropolis Newspaper integration and transformation in the context of a bustling urban newspaper nationwide.