简要介绍了互联网在国内外的发展 ,阐述了建立暖通空调专业数据库和搜索引擎的重要性以及作者的初步工作。认为暖通空调制冷企业如何适应信息社会的发展潮流 ,利用网络媒体宣传品牌树立形象 ,是值得现代企业家深思的问题 It briefly introduces the development of Internet at home and abroad, and expounds the importance of establishing HVAC professional database and search engine as well as the author’s initial work. That HVAC refrigeration enterprises how to adapt to the development trend of the information society, the use of online media to promote brand building image is worth pondering the question of modern entrepreneurs