承德市作为国际旅游城市,近年来接待入境旅客人数位居河北省第一,其中七成来自以已韩国为主的东亚国家。目前,东亚已经成为承德发展国际旅游的最重要客源地。研究分析东亚游客行为,能有有针对的开拓市场,不仅有利于承德提升旅游国际化水平和品牌影响力,也有益于地方经济的发展。 Chengde City, as an international tourist city, has received the largest number of inbound tourists in recent years in Hebei Province, 70% of whom come from East Asian countries that have already dominated Korea. At present, East Asia has become Chengde’s most important source of international tourism. Studying and analyzing the behavior of tourists in East Asia can open up the market in a targeted way, which is not only conducive to enhancing the internationalization of tourism and brand influence in Chengde, but also benefiting the development of local economy.