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近几年,跨境电子商务在国内发展迅速,特别是浙江省跨境电商在国家及地方政策的支持下发展飞速,走在全国前列。基于此,研究浙江省跨境电商具有一定的借鉴意义。本文通过向高等院校、跨境电商企业、政府等相关专家进行问卷调研,运用层次分析法分析,得出各层级指标的两两比较权重,对浙江跨境电子商务发展评价体系进行研究。结果发现对浙江跨境电子商务发展影响最大的指标为:企业跨境商品水平、跨境物流配送速度、“单一窗口”便捷性。最后,根据分析结果对浙江跨境电子商务的进一步发展提出建议。
In recent years, cross-border e-commerce has developed rapidly in China. In particular, cross-border e-commerce in Zhejiang Province has developed rapidly with the support of national and local policies and is at the forefront of the country. Based on this, it is of some significance to study cross-border electricity supplier in Zhejiang Province. This paper conducts a questionnaire survey to relevant experts such as institutions of higher learning, cross-border e-commerce enterprises and governments, and analyzes the relative weight of indicators at all levels by using analytic hierarchy process to study the evaluation system of cross-border e-commerce development in Zhejiang. The results showed that the most influential indicators of cross-border e-commerce development in Zhejiang are: the level of cross-border commerce, cross-border logistics and distribution speed, “single window ” convenience. Finally, based on the results of the analysis of Zhejiang’s cross-border e-commerce to make further suggestions.