《新媒体与社会》是上海交通大学新媒体与社会研究中心、上海交通大学舆情研究实验室面向全国推出的新媒体与社会方面的学术展示、交流平台。本辑的“观点荟萃”主要摘录新媒体研究领域权威专家的新锐观点;“专题策划”重点就新媒体环境下公共卫生舆情及其传播,具体细分为医疗业、食品安全、环境舆情等不同方面进行专题研究;“研究报告”栏目重点发布2011年中国政务微博报告和企业舆情 “New Media and Society” is a platform for academic display and exchange of new media and society launched by Shanghai Jiaotong University New Media and Social Research Center and Shanghai Jiaotong University Public Opinion Research Laboratory. This series of “metaphorical perspective” mainly excerpts the cutting-edge viewpoints of authoritative experts in the field of new media research; “special planning” focuses on public health public opinion and its dissemination under the new media environment, with specific breakdown into the medical industry, food safety, Environmental public opinion and other aspects of thematic studies; “research report ” column focuses on 2011 China government microblogging report and corporate public opinion